Turn your passions into profit.

Craft the life you want

Starting a business and putting yourself out there can feel terrifying. But it doesn’t have to. I can walk you through step by step starting from the very beginning. Together we can do this.

You're a woman who knows what she wants. You deserve to call the shots, schedule your days, and be the captain of your own ship.

You only get one shot at this life. Live it on your terms.

12 Power-Packed Weeks

If you’ve been wrestling with the idea of starting a business, but are overwhelmed or terrified at the thought, this interactive training program is for you. I’m going to give you the building blocks you need to design a business—and life—that you love. 

  • 12 weekly live coaching sessions with time for Q&A. Sessions will be recorded and available for playback.
  • Doable homework to start firming up your ideas and building the foundations of your dream business.
  • Access to a private Facebook group with live office hours, shared resources, and fun interactions with fellow business builders.
  • No pressure to keep up! You can stick with us week by week or learn at your own pace when you're good and ready. 

Make Your Move

Next session: September 24-December 14, 2018.

Ladies, if you're anything like me, you struggle with spending money on yourself. It feels indulgent, maybe even risky. But here's the thing: a program like this isn't a splurge, it's an investment. This is a down payment on a new life—one with limitless possibilities. You'll come out on the other side of our twelve weeks together stronger, braver, and ready to take on the world.

And just FYI, we won't actually create logos or design web sites together, but you'll get all the tools and info you need to make super smart decisions and run with these things. We’ll also do a broad overview of tax and legal issues, but you’ll want to hire trusted experts in these areas for tailored advice. 


The basics

[weeks 1-4]
  • Facing overwhelm and the fear of failure

  • Knowing where to even start and setting goals

  • Knowing when to take the plunge: quit your current job or start on the side?

  • Details like health insurance, where to work and when, legal and taxes

  • Figure out how much to charge for your services

  • Estimates and invoices, project and financial management

Brand identity

[weeks 5-8]
  • Narrow in on your target audience: know who to sell to and who not to sell to.

  • Identify your brand personality and what will set you apart.

  • Name your baby: create a memorable and unique business name

  • Your logo: how to create a strategic and powerful visual brand identity

  • Define your message: Draw customers in with a consistent, compelling story.

  • Learn how to steward your brand to help grow your customer base.

Digital marketing

[weeks 9-12]
  • Create a tribe of raving fans through online engagement

  • How to self-promote online without feeling smarmy or getting unfriended 

  • Everything you need to know to get a website up and running fast

  • Social media: the basics, best practices, and how to keep up

  • Create a digital marketing roadmap to help you stay on course

  • Build and leverage an email list to engage and convert

Your ticket to a new life

Program Pricing

Option 1: Monthly Payments

3 payments of $197

Option 2: Pay in Full

1 payment of $450
(save $141!)

From side gig to six figures

I never dreamed I could run a business. I figured you had to go to business school to do that. But deep inside I had a passion for writing and marketing that was unstoppable. And I desperately wanted to craft a life that worked for me and my family. I wanted to control my own calendar, take on projects that appealed to me, and be able to prioritize family and fun.

I wanted to do what I loved on my terms.

So I launched what I thought would be just a little side gig, DropLeaf Communications. Before long, I was fully supporting my family of five and had hired over 15 contractors to help.

Sometimes I cringe when I remember the stifling fear of failure that almost held me back. I asked questions like: What if this is a huge mistake? What if it jeopardizes our finances? What if this bombs and everyone knows I failed? 

Not starting my business would’ve been one of the biggest regrets of my life. You can craft the life you’ve always wanted. You just have to start somewhere. I’d encourage you to start here, start now.

Stop Dreaming. Start Doing.

Register now! (Runs September 24-December 14, 2018)

You have nothing to lose.


This could be the best investment of your entire life.

Starting a business changed everything for me—and my family. We've been able to enjoy a freedom and flexibility that we never imagined. That's why it thrills me to walk alongside women to help them achieve this same life-changing shift.

This value-packed course will guide you step-by-step on how to build the business of your dreams. And I want you to be able to enter into this exciting time with full confidence. That's why I offer a straightforward money back guarantee.

Read more »

Don’t just take my word for it.

  • "Jen is encouraging and she's speaking from experience. She gave me my next steps, focus, and a plan—priceless!"

    Cheryl Mitchell, speaker/consultant

  • "I came into this year stuck. But Jen was fully engaged, a great listener and brainstormer. Thank you for catching the vision that’s been put on my heart!"

    Karen Barrows, speaker/writer

  • "I loved working with Jen. She's a great listener and was able to capture the heart behind what I was trying to get at with launching my brand."

    Dr. Adele Booysen, author/photographer

  • "Jen takes the guesswork and fear out of starting a business. She delivers a mountain of useful info in small, manageable bites."

    Amber Grim, writer

  • "Jen's expert knowledge and enthusiasm make this program the perfect on ramp to creating your dream job. I'm learning valuable business essentials step by step."

    Jessica Green, artist

  • "The BYDB program allowed me to leave a super stressful corporate job to launch my own successful business as a consultant. I've never been more excited about work!"

    Kate Barron, senior care consultant

  • "We tackled each step of business-building piece by piece, together with support and accountability—two things that are hard to find when starting a business on your own."

    Kristina H., digital marketing consultant


Reach me here.

Let's keep in touch.

(I promise not to spam or annoy you.)

Build Your Dream Business in 12 Weeks